Students start with $20M and three AI rivals. Eight quarters later they’ve designed real hardware, priced into 40 country markets, fought for shelf space and brand, financed growth — and learned why the theory matters, because the market answered every choice.
Decisions are staged across tabbed screens — each with “learn why” theory one click away — then the quarter submits and the server resolves the market. No spreadsheet uploads, no black box.
Compose a watch from nine real components in a live 3D studio; commit volumes across own plants and contract manufacturers; pick suppliers on a world map that trades cost against reliability.
Set segment-aware prices, choose among five media channels and five creatives, and decide where campaigns run — knowing distributor-served markets never see your ads.
Open distributors, retail stores, or carrier deals country by country; route freight through warehouses; finance it all with loans, bonds, or equity — dilution included.
Demand resolves across 40 countries × 5 segments. Rivals move, events hit, the balanced scorecard updates — and students journal what they’ll do differently next quarter.
Built on the Capitalism engine lineage: price + quality + brand form an overall rating per customer segment, and that rating meets real demographics in every country. Students can inspect exactly why demand went where it went.
Population, income, e-commerce maturity, urbanization, and segment mix are modeled per country. A $520 flagship that owns Zurich dies in Jakarta — and the reports show why.
The newsvendor problem, economies of scale, and supply risk aren’t sidebar readings — they’re the difference between a sold-out quarter and a warehouse of unsold inventory.
A thirty-node technology tree gates better chips, batteries, and health sensors. Growth is financed with rating-priced loans, bonds, or equity — and equity costs founders something real: control.
Price elasticity, economies of scale, STP, brand equity, the 4 Ps, channel power, the newsvendor problem, supply risk — linked from the exact screen where each concept bites, plus a graded knowledge check.
Profitability, share, brand, quality, satisfaction, operations, innovation, financial health — a balanced scorecard, not a single profit number, so focused strategies can win different ways.
Students record what they decided and why, every quarter, right where they play. You read the journal beside the actual decision log — intent versus execution, in one view.
VentureWrist is a full-company simulation, so it flexes to the course: the kit includes week-by-week plans that emphasize the modules you’re teaching.
| Course | What carries the weight | Sample assignment |
|---|---|---|
| Product management / Innovation | 3D design studio, segment fit, product generations and refresh cadence, tech tree | Ship a two-product portfolio; defend the generation-2 refresh timing |
| Marketing strategy | STP, pricing and elasticity, channel/creative fit, brand building, distribution power | Reposition a losing product without touching its price |
| Strategy / Capstone | The whole company: strategy choice vs execution, scorecard trade-offs, rival response | Quarterly board memo: strategy declared vs strategy executed |
| Operations / Supply chain | Newsvendor volumes, plant economics, supplier reliability, warehouse networks, freight | Cut landed cost 15% without raising stockout risk |
| Entrepreneurship | $20M seed to going concern; financing choices, dilution and control, cash discipline | Raise growth capital; justify debt vs equity to the class |
Classes with join codes, a live leaderboard, and grading that survives a grade appeal. A demo class ships pre-seeded so you can evaluate every tab in five minutes.
Balanced-scorecard ranking, per-student progress, quiz completion, and journal counts. See who’s drifting by week three, not week thirteen.
Per student: a scorecard radar, financial history, and the complete quarter-by-quarter decision log paired with their journal. Grade defense and AACSB assurance-of-learning evidence, one click deep.
Scorecard, quiz, and journal components with weights you control, manual override where judgment says so, and CSV export for your gradebook.
Students join with a code — no installs, no LMS project, no procurement. You can reset a stuck student’s password yourself, in class. Self-hosting is available for institutions that require it.
On the roadmap with pilot instructors: team play and head-to-head class competition, Google/Microsoft sign-in, and LMS gradebook sync (LTI 1.3). Today’s classes run individual-vs-AI — every student owns their own company and their own grade.
A browser. The simulation is fully web-based; quarters resolve on the server, so student laptops do no heavy lifting. The 3D design studio runs on any recent machine.
Pilot classes are free. Afterward, seats are priced like a modest course materials purchase per student, with bookstore/department access codes available. Instructors never pay.
The default is 8 quarterly rounds — comfortable in a semester at one quarter per week with time for debrief. Length is configurable per class (1–40 quarters), and students play self-paced against AI rivals.
The depth is there when you want it, but a class can run on the core loop — design, price, produce, market — and ignore advanced screens entirely. The course kit includes a light-touch plan for intro courses and a full-depth plan for capstones.
Every class runs its own seeded market, so no two games share an answer. Results are computed server-side, and the review drilldown shows each student’s decisions and journals quarter by quarter — evidence of process, which is what AI tools can’t fake.
Solo-versus-AI is the supported mode today — deliberately, so no student’s grade depends on a free-riding teammate. Team play and a shared PvP class market are in active development; pilot instructors get them first.
We’ll set you up with a demo instructor account — pre-seeded class, every tab populated — plus the course kit for your subject. If it doesn’t fit, you’ve spent thirty minutes.
Tell us the course, level, expected enrollment, and target semester.
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