From the makers of the Capitalism series · since 1995

The simulation depth your students deserve. The classroom tools you need.

For thirty years we built the deepest business simulations in gaming. Now that engine powers course-ready simulations — with grading, journals, and a class leaderboard built in, and a market your students will genuinely want to beat.

30 yrsof market simulation
9/10IGN, Capitalism II
Millionsof players worldwide
1 loginclass, play & grading
VentureWrist · Design Studio · Q3 2026
Athletes88
Pros74
Style61
Value32
Unit cost$121 40 markets · demand▲ 2.9M units/qtr

“In terms of scope and comprehensiveness, it has no equal.” IGN on Capitalism II — the engine lineage behind every simulation here

Why professors use simulations →
Why simulation

Cases tell. Markets answer back.

A case study ends when the discussion does. In a simulation, every decision meets a market response next quarter — price cuts provoke rivals, supply choices fail in week nine, brand investments pay off two quarters late. That feedback loop is where the theory finally sticks.

Depth that holds up

A real market model

Price, quality, and brand drive an overall product rating per customer segment — the hallmark Capitalism model — across country markets with real demographics. Nothing is hand-waved; students can see why they won or lost.

Engagement you can feel

Built by game makers

We spent three decades making business simulation something people play voluntarily. Your students design products they can see, in a world that reacts — not a spreadsheet with a submit button.

Integrity by design

No answer key exists

Every class runs its own seeded market: outcomes differ, history matters, and there is nothing to copy or ask a chatbot for. Decisions and journals give you process evidence, not just a final score.

How a course runs

One quarter at a time, all semester long.

The simulation is turn-based — quarterly decisions, then the market resolves. It fits a weekly cadence out of the box, and the course kit maps each decision screen to the week you teach that topic.

Found the company

Students join with your class code, pick a strategy, and start with $20M in seed capital against three AI rivals.

Decide the quarter

Design, price, marketing, sourcing, distribution, R&D, finance — staged across tabbed screens with “learn why” theory one click away.

The market answers

The server resolves the quarter: demand by country and segment, rival moves, events, and a balanced-scorecard update. Students write their journal.

You see everything

Leaderboard, per-student decision logs with journals, quiz results, and a weighted grade — exportable when the term ends.

The simulations

One platform. Industry-real verticals.

Each simulation drops your class into a specific industry with its real trade-offs — not a generic widget company. Same instructor console, same login, every time.

Available now · smart wearables

VentureWrist

Students found a smart-watch company: design real hardware in a 3D studio, source components across a world supplier map, and compete for 40 country markets against AI rivals — through pricing, marketing, distribution, R&D, and corporate finance.

40 countries · 5 segments · 8+ quarters · solo play vs 3 AI rivals

Explore VentureWrist →
In development

The next vertical

The same market engine is heading to a second industry. Instructors in the pilot panel help pick it — and get first access.

Join the panel

Shape the series

Pilot instructors get free semesters, direct support from the design team, and a real vote on the roadmap.

Ask about the instructor panel →

For instructors

Adopt in an afternoon. Grade with evidence.

Everything instructor-facing was built against one test: does this save you time in week one and defend your grades in week fifteen?

Start

A seeded demo class

Your instructor account opens onto a demo class with part-played students — leaderboard, grading, and review already populated. Five minutes tells you if this fits your course.

Run

Join codes, not IT tickets

Students sign up with your class code. No LMS project, no procurement, no installation — it runs in the browser, and you can reset a stuck student’s password yourself.

Grade

Assessment built in

A weighted grade from the balanced scorecard, Academy knowledge checks, and quarterly strategy journals — with per-student decision logs for grade defense and assurance-of-learning evidence. CSV export included.

Questions professors ask

FAQ

What does it cost?

Pilot semesters are free, with hands-on support. After that, licensing is per student seat — in line with a course-materials purchase, and always free for instructors. Department and bookstore purchasing (access codes) are supported.

How much setup time should I budget?

About an afternoon. Create a class, share the join code in your syllabus, and use the course kit’s week-by-week plan. The demo class lets you evaluate everything before students arrive.

Do students play in teams or individually?

Today every student runs their own company against three AI rivals at their own pace — nobody’s grade depends on a teammate. Team play and head-to-head class competition are in development with our pilot instructors.

Can students cheat with AI tools?

There is no answer key to find: every class runs a distinct seeded market and outcomes depend on the game’s unfolding history. The instructor console shows each student’s quarter-by-quarter decisions and journals — the process, not just the result.

What do you do with student data?

Accounts, decisions, and grades live on the platform solely to run your course; nothing is sold or used for advertising. Self-hosted deployment is available for institutions that require data residency.

How is this different from Capsim, Cesim, or Marketplace?

Those are established classroom tools, and we respect them. Our difference is the simulation itself: a game-studio engine with product design students can see in 3D, 40 country markets, real supply chains, and corporate finance down to founder dilution — depth that shows up as engagement, not as a thicker manual.

Pilot program

Teach with it next semester, free.

We onboard a limited cohort of pilot instructors each term: free class, white-glove setup, a named contact, and a real say in what we build next. If your students don’t love it, you’ve lost nothing.

Request a pilot

Tell us about your course

Course name, level, enrollment, and the semester you’re planning — we’ll reply with a demo instructor account and the course kit.

Email the team →